Topshop Van in LES now!

I finally caught up to the Topshop Heartschallenger Van on my way home tonight. If you're by Stanton & Ludlow, the Topshop van was on the corner parked as of 30 minutes ago!

They are headed to Bowery Ballroom at 11pm if you're in the area. The final destination will be Ella Lounge (on Ave A b/n 1st & 2nd Ave) at midnight tonight!

The printed tote contained a catalogue, wish list post card, water bottle, entry form for a competition to win a trip to England and a 500 pound shopping spree. While I talked the the girls they handed me a Lucky Giftcard. The only catch? It's a hidden amount that you can't discover unless you head to Topshop for their grand opening tomorrow and make a purchase of at least $10. The giftcards value will reset to $0 after tomorrow's over. With Kate Moss set to cut the ribbon and musical guests like Santigold, I'm anticipating pure madness! Doors open at 11am. Bring a friend, or not!

P.S. Check out NY Mag's preview inside the store and some of their favorite picks.

Spotted: Top Shop Truck!

I reported previously Top Shop Truck is out about town giving away goodies now to April 1st! As of right now I just got a tip that they are in Williamsburg parked in front of Union Pool (484 Union Ave. Bburg) with tonnes of goody bags but no one around taking them!

My friend LD got a tote bag with a waterbottle, a promotional postcard and a chance to win $500! Hoping you'll fare better!

If you're in the Burg, Run don't walk ;)
xo

Follow that TRUCK! Topshop

Remember how I reported that Topshop was finally opening April 2nd, 2009? To celebrate Topshop's NYC arrival, they have Heartschallenger vans driving around New York giving out free goody-bags. From March 23rd - April 1st they'll be heading to New York's hippest spots! According to NY Mag "A truck that says "Everybody Loves Topshop" with a woman giving away gift cards for up to $500."

Follow the GPS tracker to make sure you don't miss out! I know I will be ;)