Thursday, February 11, 2010

First Look: Geren Ford FW2010

Despite the gloomy weather and inches of snow that paved our path from Brooklyn, Lani and I made the trek to the Soho Grand for the Geren Ford presentation. We were definitely glad we made the trip. The presentation wasn't started yet when we arrived to the cute adorable basement with vintage wallpaper I wasn't sure what to expect, but it actually provided the perfect backdrop for the pieces.

Summed up in 2 words?

Luxe Glam.

The collection oozed effortless glamor from another era. Soft fingerwave hairstyles and dark red lipstick screamed 1920s/30s film star Clara Bow while the feminized tailoring, draped satin blouses, sculpted ruffles felt very 1940s to me.

This was not at all a purely historical collection but one of thoughtful inspiration made modern in only the best possible way. The silhouettes were modernized by sporty details from exposed zippers, burnished metal snaps & bangles and inset panels. The play between matte and shine was well balanced by the differences in texture and the fact that nothing that was shine, was too shiny. I loved both the athletic inspired bottoms pictured above, although I've seen similar panelled leather leggings before.

There was one bustier top that was subtley reminiscent of Proenza Schouler with all it's trapunto stitching, but the assymetric peplum and contrast color straps differentiated it. Splatter print on silk looked organic and helped lend the collection some edge. As if some "ladylike" models went secretly frolicking in the mud but it doesn't really matter because they are beautiful.

I'm not sure who was responsible for the shoes but I thought whoever styled the collection did a really great job! Jewelry was created by Flutter NYC, I thought those layered chain necklaces with vintage looking crystal brooches were awesome and I also admired those stacked studded bangles.

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