Headed down to the Jil Sander sample sale today and got in line around 4:20pm. The sale was supposed to close at 6pm - but doors shuttered just before 5pm (right when I was at the front of the door)! Needless to say it was irritating. Don't get me wrong...I'm sure there were plenty of people up there but seriously - if you're going to shut down a sale due to high traffic, you need to communicate that clearly. And by clearly, I don't mean just to the people who were within an earshot of the door. Seriously, even Target has better PR tactics than this. Put up a sign, have an employee man the exit telling people that the sale is closed....do SOMETHING.
And by something, I don't mean leaving the doorman to fend off ravenous bargain hunters looking to score some serious deals (i.e. 80% off). Seriously, if you see this guy - cut him some slack. He doesn't work the sample sale, or for Jil Sander so lay off of him. He's doing his job. Jil Sander's PR - that's another story...
2 comments:
EVERY YEAR Jil Sander says they are closing at a certain time but close AN HOUR earlier. Never fails.
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