Wednesday, October 19, 2011
Denim Habit NYC Opening
Denim Habit the beloved Philadelphia based boutique is spreading it’s wings a little further and making it’s way to New York City’s Meatpacking District. Last night the store held it’s grand opening party with a celeb studded guest list including Emma Roberts, Kelly Rutherford & Kaylee DeFer (Gossip Girl), Constantine Maroulis, Richie
Rich and more. Since I was a bit late arriving on the scene I think I missed out on the major red carpet action but that didn’t stop me from enjoying myself.
While listening to DJ Structure spin some upbeat takes on pop songs, the crowd was sipping Pom Cocktails or Milkshakes and snacking on cupcakes while perusing the merchandise.
The store specializes in high-end denim and include prestigious brands like AG, DL1961, Henry & Belle, Hudson, J.Brand, Seven for All Mankind, DL 1961, Hudson, Citizens of Humanity, Paige Premium Denim, True Religion, Joe's, Theory, For Joseph, Splendid, SoLow, Hardtail, and Ella Moss. The store also offers high-end fashion from the likes of Halston Heritage, Dylan Alexa, Patterson J. Kincaid, Joie and Feel the Pieces in the mix. With it’s wide selection of denim and well educated staff Denim Habit offers women a very specialized and customer oriented shopping experience.
The space itself is long and narrow and features row upon row of perfectly organized denim in a rainbow of colors and finishes. The décor is minimal and the store has a clean open feel that focuses on making product easy to see. Nothing is overcrowded and the lighting is bright and cheerful so that the differences in washes and tones are obvious. If you are a fan of shops like Scoop and Intermix I am sure that Denim Habit will have a place in your rotation.