Friday, July 22, 2011

Rock the Sidewalk: EXPRESS Runway

Have you ever wanted to be a model if even for a moment?  Have you ever wondered what it would be like to walk down an actual catwalk with the music pumping and all the flashbulbs popping?  Have you ever wanted to break a Guinness World Record?  Have you ever wanted to attend a live fashion show? Well now you have the chance to kill 4 birds with 1 stone.

Express-Campaign (9)Express-Campaign (4)

Last year EXPRESS generated a lot of excitement by holding a runway show last year in downtown Manhattan and wanted to create an even bigger splash by attempting to break a Guinness World Record title for most people modeling on a catwalk.  The  the current record is 521 participants, set on September 30, 2010 by Galeries Lafayette in Paris, France.  I have a feeling once New Yorkers get involved, we can definitely beat that record this Saturday.  The premise is that everyone can be a model for a minute and share in the excitement of being a part of something that is bigger than themselves.

Express-Campaign (11)Express-Campaign (2)

Before the fashion show that will showcase the new EXPRESS Holiday 2011 Collection, the public is invited to walk the runway.  Runway participants may receive an exclusive EXPRESS  runway tee, a chance to win one of five $250 EXPRESS gift cards  and an  EXPRESS runway photo they can  immediately  email and upload to their favorite social media site. Later if you stick around you can watch top models (both male and female) and photographers capture the moments that will become a part of the Holiday 2011 marketing campaign.

WHAT:   EXPRESS invites the public to be a part of an attempt to break a Guinness World Record Title and to watch the Holiday 2011 Runway Show.
WHEN: Saturday, July 23, 2011.   9am-6pm Guinness World Record Title Attempt. 9pm – 9:20pm EXPRESS Holiday 2011 Runway Show
WHERE:  Times Square – 7th Avenue (b/n 43rd & 44th St)

No comments:

Related Posts Plugin for WordPress, Blogger...