Monday, January 31, 2011

Macy*s x Kinder Aggugini

A look from Kinder Aggugini

Photos of Kinder Aggugini for macy*s courtesy of WWD

So I’ve been hearing about Macy*s Impulse on and off since last year.  It was an initiative launched by Macy*s to help capture the 30 and under fashion loving crowd.  It is all about contemporary, affordable fashion that will  be available in 220 select Macy*s stores nationwide with plans to roll out eventually to 400 stores.  Today while I was passing through West 4th Street Station, I noticed a barrage of poster’s advertising the initiative featuring some clothing that I found to be quite adorable.

Macy*s in addition to exclusives like the Rachel Rachel Roy collection is now planning to enter the designer collaboration arena, joining the ranks of H&M and Target.  First up at bat is London based designer Kinder Aggugini whose signature collection is self described as "Coco Chanel marries Sid Vicious".  The Rock’n’Roll inspired collection will retail from $50 to $300 and will include leather jackets, kimono dresses and silk shorts.  The collection will hit stores and on February 15, 2011. Later collaborations in works include one with The Kaiser himself, Mr. Karl Lagerfeld.  Looks like it’s time for me to add Macy*s to my regular shopping itinerary.  What do you think of the looks for Macy*s by Kinder Aggugini?

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