Friday, August 6, 2010

Sample Sale Report: (212)

I dropped by the hosted exclusive sample sale for New York based line (212). The design duo Scott and Anthony (a former model and Parsons grad) started the line 5 years ago and they've been creating well priced date worthy duds ever since! The current fall collection is inspired by Paris in the 60s!

The sale was very calm and they were still setting up when I stopped by. Formal price lists were not in place yet but I found out from a staffer that prices are all under $100! Everything is between $29 and $95.

Most tops are between $45-55. Most Sweaters are between $45-65. Jackets and Dresses between $75-95. Most styles run the full size spectrum and additional stock can be requested.

The sale is pretty tight with 2 racks of merch displayed, some sweaters on a window sill and 2 boxes of other various styles to dig through. Compared to the Wang sale though it was a nice relief to have a calmer shopping experience. I did not spy any fitting rooms but a lonely mirror by the wall available for use.

Who: Refinery29 teams up with (212)
What: 40-70% off regular prices on the new fall '10 line
When: August 5-6, 2010. Thursday-Friday, noon to 8 p.m.
Where: 545 8th Avenue, Suite 740 (b/n West 37th & 38th St) 604-671-6349
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