The collection includes many of the signature hallmarks of Stefani's personal style that mixes rock & roll with girly touches. Plaid, frills, tutus, stripes and leopard print are amongst the clothing for girls. The boys' clothing relies on plaid, stripes, graphics and little tuxedo looks that kind of just melt my heart. In addition throughout the collection there are plenty of stylized cartoons of Gwen, the Harajuku girls and animals including the Panda, Lion, Bunny and Cow. Cute attack!
“I’ve always been inspired by the cool children’s clothing in Japan, but it was always so hard for me to find it here,” said Gwen Stefani. “That’s why I am so excited to partner with Target because I’m able to create something inspired by that look but that’s easy to find and affordable. Now all the moms can get their hands on it!”