Friday, June 13, 2014

Jeff Koons x H&M Artist Collaboration

While many a great artist doesn't receive recognition in their own time, Jeff Koons, is an exception. Koons is the American artist best known for taking everyday objects like his famous balloon dog and recreating them as high art. His work is being celebrated in a retrospective exhibit at the Whitney Museum of American Art from June 27-October 19, 2014.  As H&M is the sole fashion retail sponsor for for the exhibit, they have partnered with Koons to create their first ever artist collaboration.

H&M is opening a new flagship store at 589 5th Avenue, which will be the largest flagship store in the country. The store will be 57,000 square feet and be the first store in the New York area to offer H&M Home, in addition to H&M concepts for the whole family.  As part of the celebration Jeff Koons' Balloon Dog will adorn the facade of the store.  In addition, shoppers will have their own chance to take home a bit of Koons with a limited addition Dog Balloon leather handbag which will retail for $49.95. The handbag is unique and certain to sell out, so head over to the store July 17, 2014 at noon to snag your bag! The first 500 shoppers in line will also snag an H&M t-shirt and a gift card valued at $10 to $500.

What do you think of the bag? Will you be in line for yours? If you don't live in the NYC area, don't fret, you'll have your chance to snag the bag at select stores in Los Angeles, Dallas and Chicago or online at H& beginning July 17, 2014.

H&M 5th Avenue Flagship, 589 5th Avenue, New York, New York 10017.  (855) 466-7467. 
Store hours Sunday-Thursday 9am-9pm, Friday-Saturday 9am-10pm 

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