Since Lady Gaga will be the one to kick off the opening, H&M will be selling her new album, ARTPOP, at H&M Times Square and over 175 stores nationwide for an exclusive price of $9.95 while supplies last.
The Times Square location has about 42,000 square feet of space and will offer collections for women, men and children with a separate “shop-in-shop” area for accessories. Guests at the store can get interactive with a digital runway that projects images of guests walking a virtual catwalk onto screens outside the store. Inside the store, you'll find LED screens, a charging station equipped with iPads, interactive mannequins and much more.
“This is truly a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the NYC skyline with our brand illuminated on top of this impressive building,” says Daniel Kulle, U.S. President for H&M. “With over 7,000 square feet of LED screens, and a 53 foot glitter wall in this ground breaking location, we knew we had to partner with a star who shines as bright as the store.”
To celebrate opening day, H&M Times Square will be open for a full 24 hours with a digital countdown announcing hourly offers for the whole family! The first 1000 shoppers in line will receive an Access to Fashion Pass, valued from $10 to $1000, and lots of fun giveaways! Twenty lucky winners will receive a golden ticket granting them a “meet and greet” with Lady Gaga and early access into the store to shop.
Also, important to note, the opening day coincides with the launch of the much anticipated Isabel Marant collection. As a special treat, this will be the first store worldwide to debut the Isabel Marant for H&M collection to the public. Are you going to be getting in line?
H&M Times Square, 4 Times Square, 212.221.1709. 9am-1am, daily.
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