Joe Fresh is partnering with JCPenney to bring you a fun fresh collaboration in kidswear today and tomorrow in the heart of Times Square. Just in time for the Back-to-School season the event is held in a live orange grove with plenty of family-friendly activities including kid friendly games, popsicles and a family photo booth! If you get there early, photos will be on display on a billboard in Times Square from 10am-2pm today.
100% of the proceeds from the event will be donated by JCP to Adopt-a-Classroom.
Who: JCPenney x Joe Fresh Kids Launch
When: August 21-22, 2013. Wed-Thurs 10am-7pm
Where: Pedestrian Plaza between 46th & 47th St at 7th Avenue
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