Thursday, September 6, 2012

Preview Video: Anna Dello Russo x H&M

A while back we posted about the upcoming collab between Anna Dello Russo & H&M.  There's now a preview video called "Fashion Shower" starring none other than Dello Russo herself!  The video is part music video, part DJ track, part style rules (there are ten lessons to be learnt) and all fun!  Lesson #6 has my vote - "if somebody's wearing your same outfit - wonderful - you did the right choice!" The collection drops October 4th, 2012 in selected stores and online.

"It's been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before.  Anna has a fantastic eye and bold taste, apart from being a veritable fashion icon.  She has produced an extravagant range of accessories that will thrill H&M customers and fashion enthusiasts everywhere.  The collection is a celebration of excess, fantasy and decoration." - Margareta van den Bosch, Creative Advisor at H&M.

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