Thursday, February 9, 2012

The 3rd Annual Fashion 2.0 Awards–February 2012


Last night I had the chance to attend the 3rd Annual Fashion 2.0 awards at the SVA Theatre.  Since I first attended 3 years ago the event has grown exponentially along with the advent of social media as part of our everyday lives.  The event was bigger than ever with bloggers from Style Coalition, social media enthusiasts, social media superstars (like @dkny) in attendance and mingling over cocktails and appetizers.  I got to meet ladies I've seen only through their blogs or twitter and finally have a chance to put a face to a name.
As for the awards ceremony it was hosted by the most adorable, energetic, charming and hilarious Robert Verdi who began the show by tossing a couple pairs of sunglasses from his brand new HSN line to the audience.
There was no surprise when the award for Best Twitter went to @dkny for her witty and constant Tweets!  Best Facebook Award went to Bergdorf Goodman.  Best Blog award went to DKNY.  A special new visionary award was presented to the Gilt Groupe co-founders Alexis Maybank and Alexandra Wilkis Wilson to acknowledgement of their achievements and leadership as e-commerce game-changers and their tremendous impact on the way the fashion industry/luxury brands, perceive the online space.  Best website award went to Marc Jacobs international.  Best Mobile App went to Tiffany and Co.  Top Innovator Award went to Kate Spade NY.  Last but not least the Best Online Video Award went to Prada for their Real Fantasies Spring/Summer 2011 video I've posted below.

And while not everyone took home awards I was glad we got a chance to sit back and pause and appreciate some of the other videos like Bergdorf's Unleashed, Lanvin with Pitbull, Norma Kamali in 3-D and Rachel Roy's Casual Friday campaign.

We also got a chance to listen to Norma Kamali herself talk about her love of technology and her journey into fashion and tech starting in the 60s.  Kamali stated, "Fashion is not about the clothes today.  What matters and where innovation is, is how we tell the story.  How we personalize it and humanize it...I used to say the 60s were the most exciting time in my life, but it's not anymore.  It's about today and tomorrow."  Kudos to Ms Kamali for her inspiring words and for always looking forward to the future and embracing it.  Can't wait to see her next 3-D fashion video bring fashion to life on the screen.

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