If you're in the market for some skincare and accessories, Malin+Goetz had a section set up (skincare), while A-Morir (above right) had a great beach like display set up with funky shades.
One of the spots I spent more time in was Public School. Prices were reasonable, sizes were plentiful and there was lots of merch (menswear). If you're a fan of this line it's definitely worth checking out.
Slow and Steady Wins the Race had an prize booth set up where you spend either $10, $100 or $1,000 to play a game (kind of like cups). A prize is hidden under a shell and whichever shell you choose dictates the prize you receive. While the concept was interesting, I don't how well it will fare compared to all the other retailers available where you can pick what you want.
Samantha Pleet was off to one corner and had some cute beachwear up for grabs.
Overall SHOP is a different kind of shopping experience than what you normally see in the city so it might be worth checking out. Also, if you're a fan of Nicholas K (for menswear and womenswear) or Public School (menswear) you might want to stop by. Both labels had plenty of merch, sizes and reasonable price points.
Who: SHOP Sale
What: A Five day retail event offering sample sale pricing, full retail and selective discounts on 39 of NYC's fave brands. Featuring brands including Burkman Bros, A-Morir, Nicholas K, Samantha Pleet, Public School, Siki Im, Rogan, Sena, Steven Alan, Warby Parker and more
When: June 16-20, 2011. Thurs, Fri, Mon (5pm-9pm), Sat-Sun (1pm-7pm)
Where: 150 Varick Street - 6th floor (b/n Spring and Vandam St)