Wednesday, September 17, 2008

Target Bullseye Bodega Press Party

Can someone please explain why Manhattan has two Kmarts but no Target? Yes, one is coming to Harlem, but not until 2009. Answering our prayers with a little tease, for four days in four locations, Target setup shop in Manhattan - pop-up retail locations dubbed Bullseye Bodegas. Before opening day, Target held a press party at their West 57th and 6th Avenue bodega.



The place was completely packed. The event was "press only", yet completely out of control. Reporters, journalists, crew, and plus ones waited in line for nearly an hour. Press were allowed to do some shopping, which kept the bodega at capacity.




Sigerson Morrison for Target.
The collection overall was disappointing in my opinion - some boring or tacky when not boring. However, the real suede heels and flats are worth looking into.





Anya Hindmarch for Target.
I was a bit worried about how this collection might turn out, considering how hard it can be to work with PVC. I didn't examine the bags too closely because I didn't want to tempt myself, but I will say that I was impressed. Way to go, Anya!


Jonathan Saunders for Target.
This picture is not the best example of the collection, but have no fear. Erin and I bought a few pieces each, and they will be in posts in the coming week.

Words cannot describe how excited I was for this collection to hit. I have always been a fan of bright colors and color blocking. Jonathan Saunders' use of colors and pattern is so fun and refreshing, modern yet retro. It took a lot of self-control to limit myself to only three pieces. My only negative notes are for the material and cut. A few of the pieces were cut a bit too boxy for my liking, and a number of the pieces were made of obviously cheap cotton that felt more like tissue paper than fabric. But hey, it's designer for less.


Because the event was so insane, no one was paying attention to the music. Such a shame because James Murphy is an amazing DJ, musician, and producer. Does LCD Soundsystem or DFA Records sound familiar?

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