Showing posts with label Studio. Show all posts
Showing posts with label Studio. Show all posts

Wednesday, May 30, 2012

In the Studio with Friends with Benefits

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A few weeks ago I had the opportunity to spend an intimate evening at the home/studio of Clark Sabbat and Lynn Levoy, the designers behind Friends with Benefits.

When I asked about the interesting name, Sabbat shares that the label was created with the intention to collaborate with their friends.  They eventually would like to create a lifestyle brand that also benefits others by donating a percentage of the profits to select charities.  They also liked the other connotation that it is a little sexy because every woman wants to look a little sexy.  I mention the movie with the same title and they groan a little because their name was long existing before the movie ever came into being.

Sabbat states that in some ways he like Rick Owens and Haider Ackermann is a student of Madame Gres.  He loves drape and 90% of the collection is created through draping and working with the fabrics and simplicity. His background in architecture also plays a key in the clean and sculptural lines.  For this reason the designer does not use any buttons in the collection as they are a distraction but instead rely on invisible zipper and snaps as the closures on all pieces.

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