Tuesday, September 17, 2013

New Target Collaboration x Peter Pilotti

Hot on the heels of Target's uber successful launch with Phillip Lim the retailer is making fashion set buzz with excitement by announcing the latest partnership in works for Spring 2014. The retailer is pleased to tap Peter Pilotti, the London-based designers to create the upcoming capsule collection.

The Peter Pilotto collection is actually designed by two designers, Peter Pilotto and Christopher De Vos, who met while studying at Antwerp’s prestigious Royal Academy of Fine Arts in Belgium. Based out of London the duo is best known for their innovative, complex and colorful prints, the designers explore and question conventional notions of prints, textiles, sculptural shapes and draping.
The collaboration will hit Target stores and Target.com on February 9, 2014. Expect women’s apparel, accessories and swimwear, with most items less than $60.

Now if the collaborations didn't already reach a fever pitch, Target is taking this collaboration global by partnering with NET-A-PORTER.COM, the world’s premier online luxury retailer, to reach an international audience.

“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto. “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” added Christopher De Vos.

The collaboration for Target naturally will feature the designers unique hyper-real digital prints in striking blues and greens and warm reds and oranges. The assortment features almost 70 pieces that will retail for $14.99-$79.99 for apparel and swimwear and $16.99-$39.99 for accessories. Look out for chic dresses, flattering skirts and sexy mix-&-match swimwear.

The PILOTTO designers already have several honors under their belt including 2009 Best Emerging Talent Award, the Women’s Swarovski Award for New Potential High-Level Garments at the British Fashion Awards, 2011 Fashion Forward Award by the British Fashion Council. It is no surprise that celebrities like Kristen Stewart, Miranda Kerr, Kate Bosworth, Kerry Washington, Sienna Miller and Emma Watson are already big fans. Check out video for a peek of what to expect from the prints. Are you excited yet?

1 comment:

Ignite said...

really cool video. thanks for sharing it

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