It is no surprise that H&M is one of the world’s largest fashion retailers thanks to their affordable prices, fast fashion sensibility and amazing collaborations. Now they are going to make their presence even greater in New York City with their largest store globally.
The new location is set for the Herald Center with 63,000 square feet of prime retail space. Herald Center is located at the southwest corner of 34th Street where Broadway and the Avenue of the Americas meet. The new store will showcase all of the H&M collections and will stock H&M’s super fun Home Collection (which only recently made it's online debut in North America).
Expect four floors of retail therapy including ladies and men’s collections, H&M Sport, H&M Mama (maternity collection), H&M+ (plus-sized collection), accessories, cosmetics and H&M’s children’s collection, newborns to kids age 14.
“We are proud to continue our unprecedented expansion in New York City with this groundbreaking Herald Square location. Locking in our 14th store in Manhattan shows our continued commitment to growth in the New York City market,” says Daniel Kulle President of H&M North America. “34th Street has proven to be one of the most successful retail corridors for the brand after having operated two stores there for over 10 years. With close to 300 stores across the country as well our new Shop Online, the H&M anchor store at this historic intersection will be one of our greatest accomplishments to date.”
If opening a global flagship wasn't enough, in addition to Herald Center, H&M will open at 4 Times Square at the end of 2013, and on Fifth Avenue (and 48th street) in the spring of 2014.
All of this expansion is good for the local economy, H&M plans to hire 900 new employees with these three New York City openings. Kind of amazing!
H&M currently operates more than 2,900 stores around the world!