The question on everybody's lips after Maison Martin Margiela was who would H&M tap next? This morning H&M just announced its autumn collaboration with Paris based designer Isabel Marant. Best known for her chic French effortless style, Marant mixes urban attitude, boho elegance, and a rock ‘n’ roll spirit. For H&M, Isabel Marant will create a wardrobe inspired by her signature style. The collection will be available and online in 250 select stores around the globe on November 14th, 2013, and will feature clothing and accessories for women and teenagers, as well as Isabel Marant’s first-ever collection for men. Are you excited yet?
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,” says Isabel Marant.
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure H&M customers will be excited about this collection,” says Margareta van den Bosch, Creative Advisor at H&M.
Watch this video of the charming Marant to hear about what inspires her.