Tuesday, February 12, 2013

NYFW Fall 2013: CALLA

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Call me a bit of an 90s nerd but whenever a collection is inspired by Tetris or other video games it fascinates me. Calla Haynes the Canadian Paris-based designer behind CALLA was inspired by Tetris, Legend of Zelda and director Michel Gondry's The Science of sleep. The unique prints that resembled blurry pixel florals, while another has a cosmic blustery petal feel and let's not forget the Tetris tweed used. The designer partnered up with Austrian knitwear designer Michaela Buerger to create chunky hand-knit wool sweaters.  Fortunately the collection did not look anything like a 90s nerd.
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The silhouettes were simple and the styles paired slim and straight with a fit and flare silhouette. boxy jackets contrast the fitted motorcycle peplums. Necklines were jewel neck or button down and I really had to appreciate that the skirts had pockets.

The sugary colors were refreshing and happy in a way that screamed Spring rather than Fall but seemed right for this collection full of whit and whimsy. Deep violet, peach, electric yellow, aqua, slate grey were the main colors used throughout the collection. The colors paired back to neutrals like navy, oatmeal and black to create well balanced combinations. Namesake embellished sweatshirts reminded me of cheerleaders in college and despite not being a logo type of girl made me want to add them to my wardrobe.

As for beauty hair was unfussy and in the kind of messy pony tails and half pony loops that you see women wear on a daily basis. Lips were neutral but eyes were where the fun was at with soft multi-colored pastel shades adding a fresh faced vibrance to the entire look.

Fortunately the designs themselves have nothing juvenile about them despite the youthful influence. These clothes are just too adorable for words and I find myself wanting just about every piece. Modern, wearable, feminine, romantic and charming - who doesn't want to be a CALLA girl? It is no wonder Haynes has been a finalist for the prestigious ANDAM award for the past 3 years.

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