Thursday, October 6, 2011
First Look: Josie Natori x Target
International lingerie designer Josie Natori has created a collection for Target that ultra-affordable but still maintains the luxe factor she is known for. Inspired by the signature Josie Natori East-meets-West aesthetic, the collection is comprised of 37 pieces and includes bras, panties, robes, knit and woven pants, leggings, camis and chemises. The holiday collection features deep red geometric prints with Geisha accents while the Valentine’s Day collection includes floating butterflies with hot pink florals. Both collections include an assortment of solid-colored bras and panties.
The collection will hit Target stores and Target.com in 2 shipments. The first shipment launches October 30, 2011 through Dececember 22, 2011. The second will be available January 1, 2012 through February 23, 2012 in time for Valentine’s Day. Ranging in price from $9.99 to $34.99.
“I am honored to be the first limited-edition lingerie and loungewear designer at Target,” said Josie Natori. “Through our partnership, I was able to create a collection for women who have an eye for innerwear style and want quality lingerie and loungewear at an affordable price.”