The collection will include womenswear and menswear pieces ranging from knitwear to denim. The line is aiming to launch this December globally with a Spring collection and will be available in the US, Asia and Europe.
All images courtesy of WWD
Personally I like diffusion lines - but it helps to understand where and why they arise. While they reach a further target market and increase accessibility for consumers, at the end of the day - fashion is business and 99.99% of diffusion lines arise to generate money. In particular - with lux labels, while items may cost an arm and a leg - if you only sell a few of those items, at the end of the day it doesn't work (seriously - how many people can afford a $1,500 T-shirt). Diffusion lines bank off of the goodwill existing Brands hold, but are intended to generate cash through higher sell through rates and quantity - plain and simple.