Last week I stopped by Macy’s Herald Square for the exclusive launch of the brand new under $100 accessories line, R&eM, which made it's Spring 2011 debut exclusively at Macy’s and Macy’s.com. The line combines elements of design (chain strap, studs, and familiar shapes) that we love from some of the industry’s top designer's at affordable price points that any woman can enjoy. The premise behind the line is to capture the energy of the trend-setting youth, R&Em is the fun, flirty, friendly brand for women ages 16-30. Prices range from $15 for small leather goods to $58 for small bags and max out at $88 for larger totes.
To help celebrate the launch blogger, Keiko Lynn of KeikoLynn.com was chosen as the face of the brand. I’ve met Keiko Lynn over the course of the last year at various blogging events while crafting cards and decorating cookies, so I was really excited that someone who is so down-to-earth, sweet and relatable was chosen to represent the brand. She took me through the line and she’s pictured above holding her personal fave from the Spring collection. One of the things that she made sure to note was that the collection is actually Vegan and how rare it was to be able to find stylish Vegan accessory pieces that don’t look like they are “Vegan”.
I have to agree that despite the use of PVC instead of leather the bags don’t scream plastic. Although I am partial to the buttery soft leather handbags – R&eM is definitely a great affordable option for anyone looking to add fun, affordable and stylish accessories to their wardrobe. What do you think of the new line?