Green Pop-Up Gallery: pureDKNY & SHFT

Earlier tonight, Erin and I previewed the pureDKNY/SHFT pop-up gallery, which opens tomorrow. pureDKNY is the new environmentally-conscious fragrance from DKNY made with a drop of vanilla from Uganda. The "chandelier" in the top left was actually made with pureDKNY bottles.

SHFT is the environmental new media platform founded by actor/activist, Adrian Grenier and film producer Peter Glatzer. The two joined forces to bring a cute and green pop-up gallery and shop to SoHo.
The space was included two floors of eco-conscious art; many of them are pieces that are up at SHFT's online shop.


There was also some really fun merch like a keyboard made from bamboo wood ($99) and speakers made with recycled paper ($20). Other items were made from materialis like recycled plastic bottles and old rubber tires.

I have a laptop, but wow, I wish I had a reason to buy this!


Cute, tiny speakers... novelty gift, anyone?

Who: pureDKNY/SHFT Pop-up Gallery
What: DKNY Fragrances and SHFT, the eco-friendly website founded by actor and activist Adrian Grenier and film producer Peter Glatzer, will open an eco-conscious pop-up gallery. The gallery is a collection of sustainable designed products with over 50 pieces of artwork by Los Angeles and New York based artists.
When: October 22-23, 2010. Fri-Sat. 11am-7pm
Where: 112 Greene St (b/n Prince and Spring St)