Thursday, June 10, 2010

HP Brings Tech to Sex and the City

A couple weeks ago before Sex & The City 2 hit theaters, HP invited us to a press day which included a panel and screening of the movie.

The panel included: Sugar Rock Catwalk fav Vivienne Tam, former IMG VP Fern Mallis, Project Runway runner-up Emilio Sosa and a couple other guests. Fern Mallis discussed the history of Fashion Week. It was really interesting to learn about the humble beginnings of New York Fashion Week and the evolution into a highly covered, commercial event.

The speakers discussed the recent convergence of fashion and technology. If you think about it, it's seems only natural. In fact it's almost surprising that it didn't happen sooner because both fashion and technology are ubiquitous. Everyone is affected by fashion, whether or not they are willing to admit it. And technology is everywhere, though people often don't think of it as such unless it's new. Technology can serve to make fashion better both in design and functionality, and fashion can obviously serve to make technology more aesthetically appealing.
A fun photo from Polite in Public, which uses HP products. I look like such a creeper in this photo, and Erin looks adorable and flawless like always. Moving on!

The movie screening was at the legendary Paris Theater near Columbus Circle. Not going to lie, my expectations for the movie were pretty low as it usually is for most sequels, but Sex and the City 2 proved me wrong. It was a super fun movie; I even laughed out loud a few times.

The movie was definitely over the top with everything from clothes, to story line and sex jokes, which could have been bad, but it was great like a semi-guilty pleasure. Maybe it was just me, but I felt like a lot of the jokes in this movie were way raunchier than anything from the series or the first movie.

Believe it or not, I felt like the sequel actually had more substance than the first movie. There were a couple honest and heartfelt conversations around marriage, motherhood and aging. If you haven't seen it already and are a Sex and the City fan, go see it this weekend so we can talk about it. ;)
Following the screening, there was a great after party at Bergorf Goodman. The space was completely transformed and the party carried on the new lux Middle East theme from the movie. Drinks were served at the jewelry counters - so fun!

We met Vivienne Tam (second time for Erin), and she was so sweet. Like Erin's written before, she is incredible warm, and she is genuinely excited about her collaboration with HP.

We also met actor Willie Garson, best known as Carrie's gay best friend Stanford Blatch. And yes, that's Thom Filicia from Queer Eye for the Straight Guy in the background.
Thank you to the wonderful people at HP for inviting us to such a wonderful evening!


AMY said...
This comment has been removed by the author.
AMY said...

cute outfits! the event seemed like so much fun! i have to say, my expectations for this sequel are pretty low as well and was not planning on seeing it, but after reading your post i might go see it!

and thanks for stopping by my blog erin!


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