Friday, November 21, 2008

Rogan + Target Round 2?

Designer Rogan Gregory will be collaborating with Target...Again! But this time it will not be for Go International.

After much effort to ensure that his previous capsule collaboration with Target was green, it looks as though his efforts were not in vain. Rogan Gregory will now bring you Loomstate as a stand-alone brand at Target. I guess the first effort really hit the mark with consumers as they are in search of eco-friendly products at great affordable prices. I personally find it amazing the first round to be able to buy organic/sustainable clothing at hardly any premium at all. Way to go Target!

The Loomstate for Target collection is now for both MEN and women. Finally, a Target collaboration that fashion savvy or environmentally-conscious men can enjoy as well as women. It will be priced between $14.99-$44.99. The collection uses environmentally sensitive materials such as 100% certified organic cotton and sustainable fibers like linen and silk.

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