Just announced today that MAC Cosmetics in partnership with Sanrio are to create a Hello Kitty color cosmetics collection. The Hello Kitty/MAC collection will launch on MAC’s website Feb. 10, 2009. It will hit stores in North American on Feb. 12 and overseas stores in March, 2009.
John Demsey, group president of the Estée Lauder Cos. Inc tells WWD “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”