This week marked the launch of Fabregé's The Big Egg Hunt which is an ever so clever game that invited the public to hunt eggs all over New York City, in each of the five boroughs. These aren't just any eggs however, they are large sculptures that have been commissioned by over 260 artists and are beautiful, unique works of art.
The eggs can be found using The Big Egg Hunt app on both Android and IPhone platforms where you digitally check in eggs into your basket using a QR code or Bluetooth check-in. Have you noticed any of these eggs yet? Some are indoors, while others are located outdoors. The hunt launched on April 1, 2014 and will continue through April 17, 2014 at which point all of the eggs will be gathered and displayed at the Rockerfeller Center.
In the initial phase running until April 8th, the "egg cracker phase", eggs are to be discovered and only after 10 people discover an egg will it be added to the map. However if you aren't as much of an explorer, after April 8th you can find all of the eggs on the egg map.
While there are three prizes for the winners that include diamond and gemstone encrusted Fabregé egg pendants worth $30,000,$48,000 and $50,000, The Big Egg hunt raises public awareness of two worthy charities. Studio in a School and The Elephant Family will benefit from the eggs when the hunt is over, as the eggs will be a auctioned off and 100% of the proceeds will go to these noble causes.
Studio in a School has enriched the lives of almost 800,000 children aged 3 to 23 in New Yorks City's five boroughs since 1977. Their unique method brings professional artists into schools and community organizations to help students achieve mastery in multiple media, including painting, collage, drawing, printmaking, sculpture, 2D applied design, and media technology. Every year, 90 professional artists work with nearly 30,000 Pre-K through college students, about 90% of whom are economically disadvantaged.
Elephant Family exists to save the Asian elephant from extinction in the wild, along with tigers, orangutans and all the other animals who share their habitat. Working with local communities and partner NGOs, they currently fund 20 projects across Asia and invest where they are needed most: to protect habitat, prevent conflict and reconnect the forest homes of the endangered Asian elephant.
The Big Egg Hunt brings out the inner kid in you! I encourage you to get involved and explore the city. See more details on TheBigEggHunt.orghttp://thebigegghunt.org/.