Yesterday night, H&M hosted a star studded event to celebrate the upcoming launch of Isabel Marant pour H&M. Celebs like Audrey Tautou, January Jones, Freida Pinto, Astrid Bergès-Frisbey, Olga Kurylenko, Alice Dellal, Mélanie Doutey and Lou Lesage made their way to Paris to join in the celebrations.
The collection was presented in cinematic collage that combined images, films and models. Live performances by Grandmaster Melle Mel and Rappers Delight(from the Sugarhill Gang) kept the energy pumping. While guests were taken back in time to the streets of Paris in the early 90s, the same time period that Isabel debuted her eponymous line. The presentation brought to life scenes including brasseries, neon signs, pizza shops, souvenir shops, epiceries, street vendors and people casually enjoying a stroll in the outdoors.
The collection, that includes Marant's most iconic pieces from her career. The collaboration will debut on November 14, 2013 in around 250 stores worldwide and online.
“We wanted to present the collection in a way that felt real and casual, not a red-carpet extravaganza: this is how I see my work. I design for everybody and am constantly inspired by the world I see around me, so it felt natural to have an urban setting as the backdrop of the event. And it had to be Paris, because the city is part of my DNA," says Isabel Marant.
“This street celebration was the perfect way to launch a collection that oozes the energy of cool Parisian style. It felt optimistic and real: a reflection of Isabel Marant’s knack for urban sophistication and bohemia. I think the collection for women, men and teen captures her spirit and I hope our customers are as excited as we are for the launch," says Margareta van den Bosch, Creative Advisor at H&M.
I can't wait for November 14th! #HMIsabelMarant
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