I'm visiting my hometown Toronto for the holidays and wanted to show you guys/gals the humble beginnings of Joe Fresh. With their flagship store on 5th and 42nd and another spot in Flatiron, I forget sometimes that it all began with food...
Loblaws (a grocery chain in Canada), is where the brand got it's first retail outlet - along with the dairy aisle. Even though their US counterparts only have freestanding retail outlets, the Joe Fresh line is still primarily sold inside the grocery store chains here in Canada.
The concept is pretty smart - everyone needs food and everyone needs clothes. I stopped by my local Loblaws today to pick up a few essentials: Milk -> check, eggs -> check, bread -> check, chips -> check, wool sweater for $19 -> check!
On a side note - if you ever do make it to Canada and a Loblaws store, be sure to pick up a bag of Dill Pickle chips. They. Are. Ahhhhmaazzinng.