No one could ever accuse Gilt Groupe of lacking in innovation. They changed the way the world shopped online for designer merchandise by giving shopping a sense of urgency.
Now Gilt takes things a step further with the launch of Gilt Live on Gilt.com. The new photo stream format reminds me a little bit of Pinterest but now instead of aspirational images you're seeing what other members are buying in real time. If you hold your mouse over an image you can see a quick overview of the product - the brand, the price, the cost and when it was purchased. There are also options to share with your friends through Twitter, Pinterest and Facebook. Items that have five or less remaining will show a countdown in the corner showing that how many are left.
While I'm not sure what I think of the new format it's fun to quickly browse through multiple categories to see what other people are buying and what you have to move quickly on simultaneously. While I don't think this will be a shopping game changer by any means it's good to keep pushing forward and try new ways to shop.
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