Last week I was in Austin for SXSW Music Festival with team DDB. We were there to check out emerging artists and attend panels. DDB Chicago's own Eric Johnson (DJ Bunny Ears) actually hosted a panel entitled “Beyond Just Music Licensing In Advertising”, and I DJed an event at Pure Ultra Lounge as the 2nd place winner of PodOmatic's SXSW contest. So my coworkers and I had a pretty action packed week, but that's the norm at SXSW.
(Left: Artizia blue dress, vintage belt. Right: polka dot dress found at Buffalo Exchange, vintage belt)
For my 6 days in Austin, I wore a dress and cardigan onto the plane and packed 3 dresses, 2 tops, a crop jacket and a pair of shorts.
My personal packing rules for festivals are as follows:
- Cotton dresses: they can be compact and feel breathe well when it's hot out
- Separates: for mixing and matching! And especially helpful when your trip gets extended and you need new looks
- Extra underwear
- Two pairs of shoes: one nicer pair and one that can take a beating at shows, where dirt and drunk people are abundant
- Small crossbody bag: keeps your handsfree so you can throw your hands in the air
I feel lucky to have attended such an incredibly iconic festival, but I must say I'm glad it's over. It was a very intense week. I described it to a few friends as being stuck in Times Square for a week - lots of people, noise, and advertising. Mayhem aside, it was pretty amazing to see so many live shows just a few days. Some of my favorites included Saint Motel, Chairlift, Matthew Dear, Rick Ross, The Dream, Chad Valley and Escort.
(Vintage crop jacket, American Apparel gray tee, Forever 21 shorts, Cambridge Satchel Co neon messenger, Moscot glasses)