Tuesday, November 29, 2011

Next H&M Collaboration: Marni (Video + Photos)

Hot off the heels of a rabidly successful collaboration with flashly luxe brand Versace, H&M has done it again and scored another highly coveted collaboration with the Italian brand Marni. Consuelo Castiglioni is set to design a collection that will encompass Marni's signature prints (like polka dots!) and whimsical touches.

WWD announced today that the collaboration will be hitting 260 stores worldwide as well as online on March 8, 2012. Are you prepared for the madness that is sure to ensue?  Although we don't have online shopping available in North America yet, I see websites crashing in the near future.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.

 “We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“. Margareta van den Bosch, Creative Advisor H&M.

The collaboration will include a women’s and men’s collection plus signature accessories like those chunky necklaces with a homespun feel, the trademark conical hats and silver shoes.

For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.

Are you as excited for this collaboration as I am or are all these collabs burning you out?

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