Earlier this week, Gilt launched its full priced menswear line - Park & Bond. The site is named after two streets here in the city - Park Avenue and Bond Street. Classic and contemporary come together all under one site.
To be honest, when I first heard about the upcoming site a while back - I was skeptical. Gilt is known for its flash sales so why would anyone opt for their regular priced line? Add in the launch of Mr. Porter earlier this year and it all didn't seem to make much sense. BUT- after taking a look at the site - I have to say - I definitely like what I see.
Brands include Comme des Garcons, Dries Van Noten, Gant by Michael Bastian, Richard Chai for Original Penguin, Viktor & Rolf and more. The product selection and range is vast and there's enough of a differential between Mr. Porter and Park and Bond for it to remain competitive.
The site also has some great features like what to pair pieces with (likely pawned off of Mr. Porter) and pointers including how to create the perfect dimple when tying a tie and how to wash raw denim.