Monday, March 29, 2010

Preview: Doo.Ri's Under.Ligne Fall 2010

Doo-Ri Chung's diffusion line Under.Ligne is looking pretty sizzling hot for Fall 2010. I got a chance to stop by her studio the other night and chat with the designer about her collection and get an intimate look and feel for the designs.

She started her diffusion line in Fall 2009 after some encouragement of some friends who thought that the world would benefit from the designer bringing her aesthetic to a wider audience. She started small with 8 pieces in jersey meant to be worn on their own or mixed and matched with pieces from her signature line. The response by the public and retailers was phenomenal and as a result the line as grown dramatically.

It's not hard to see why with the easy to wear separates that are not only super flattering but flawlessly sexy and cool as well. I've picked some of my faves from the lookbook and her studio to share with you.

This trench coat is one of my personal faves it combines a watercolor print on a brushed twill fabric that is soft to the touch and a really great piece for transitional dressing. This piece could easily work it's way into spring a well. Another great piece are these Ponte/Leather leggings in a fabric that actually has some substance, so you could wear them as pants without feeling overly exposed. The drapey shirt behind the pants I think is absolutely great in super soft jersey as it could be worn as a top or open as a cardigan. If I owned this, I think I would wear it to bits!

I think that Lani would have loved to see this shaggy vest! It is a very warm and textural piece that adds instant drama to some skinny jeans and a basic t. Even the basics have gotten a bit of flair added from lightly padded shoulders to the soft drape across the hem ensuring this top won't cling to the stomach!

I can't wait for this collection to hit stores! Pieces retail from about $175-475.

The designer is super petite and adorable in addition to being friendly, personable and undeniably real. She tells me that she started styling her hair in twin braids out of function and not necessarily style. She actually taught girl's how to braid their hair when she was in college but she didn't start wearing her hair this way until she started sketching as it was hard for her to concentrate with her hair falling in her face. As tight ponytails gave her a headache, she discovered braids did not hurt her head and she has been wearing her hair this way ever since. Perhaps I need a lesson in braiding because although it's functional I think it's also a great way to wear your hair!


burnt sienna said...

I have been a huge fan of Doo-Ri Chung since she first came out. Her successes are well-deserved. Thank you for this post, and I'm envious that you got to meet her! =)

Anonymous said...

I want that double button cardigan!

shana said...

I haven't seen an of her collection in person, but it looks super wearable. What is the price point like?

Erin said...

Prices are not cheap but set at contemporary level designer pricing. The range is around $175-475. More what I would call investment pieces that will last years to come.

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