Last month, Lani and I had the chance to preview an exciting new launch event for both the world of soccer (football) and for apparel. FIFA, otherwise known as the Fédération Internationale de Football Association, has decided to launch as a clothing collection. Actually a series of 5 separate ranges that each serve a unique clientele: 1904, Editions, Code, Essentials and Event.
Truthfully, I am not the biggest sports fan, but every four years the energy of the World Cup totally draws me in and I learn the rules of the game over again.
Marcus was such a sweety and I discovered an avid soccer fan and supporter of Africa's very first hosting of the World Cup! Bonus? Marcus being a blissfully happy newlywed shared pictures of his recent wedding in Ethiopia!
We got a chance to see the clothes up close and the feel the quality!
The second event we attended was hosted at the South African Consulate. I learned so many things about South African culture. It's extremely rude to whistle! South Africa produces great white wine! They are toting the Diski dance to be the new Macarena!
As for the clothes:
Total Apparel Group (TAG) is the US distributor for the FIFA Collections. The FIFA collections are expected to be available in more than 100 FIFA Official Stores and in FIFA-branded retail spaces worldwide from August 2009 onwards. For now though select merchandise is available on the Fifa Store Online.
The Code range is inspired by urban street football and South Africa (the host nation for the 2010 World Cup). It has a very contemporary feel with it's bright colors that incorporate South African Bantu Art into the graphic motifs. I really think the Graphic Tees & Hoodies are quite fun. I believe this range is for men only.
Finally my favorite range is probably the Event. This range celebrates the action and excitement of the coming World cup in South Africa with dynamic colors and bold patterns. I am in particular love with the short sleeve jacket and the the jersey keyhole dress is pretty sweet!!!
What do you think of the collections?