Urban Outfitters has teamed with with Republic Bike to bring custom built bikes to the masses. Building a bike on Urban's site doesn't appear to be anything different from building on Republic's site. On both sites, you get to customize your single speed, flip-flop fixed/free hub Aristole bike selecting the colors for each of the components - frame, seat, grips, etc. You can even customize the color of the chain - so cute! I'm such a sucker for bright colors. The bikes retail for $399 plus $34 shipping charges for the US.
Bike, so hot right now.