According to WWD, "to heighten the drama and boost viewership that fell to an all-time low of 32 million last year, the Academy of Motion Picture Arts and Sciences is keeping the names of some celebrity presenters secret, which means they can choose not to walk the gauntlet of photographers, camera crews and reporters outside the Kodak Theatre on Feb. 22."
Watching what people wear in the 2 hour long pre-show is half the reason people watch the show! Many designers are concerned that this may have detrimental impact to an already ailing industry. As many of the high profile celebrities are truly the best advertisement for any designer, established or up-and-coming.
I think that the Academy should focus on making the awards show itself more exciting, and not just suspenseful. I do love that the Oscars are a great showcase of style, but the ceremony itself usually drags for too many hours into the night. Maybe if they shortened it and didn't have so many formalities, it would increase viewership?