Model and activist Summer Rayne Oakes will be working with Payless shoes to develop a new line of affordable, sustainable footwear! The collection will be sold in 500 Payless locations starting in April 2000. Just in time for Earth Day!
The shoes will use sustainable and eco-friendly materials such as organic cottons and linen, natural hemp and recycled outsoles and still average under $30. That’s an incredible accomplishment for an industry where green can mean spending more at checkout.
“We are also trying to source more locally, because that decreases transportation,” said Oakes. “With the economy the way that it is now, many people think [green products] are that much more inaccessible, so this line is coming at the right time. Part of this is to inspire and lead by example. You have to set the bar higher in this day and age.”
Eventually, Payless hopes to expand the green brand to over 1,000 locations — as well as cross-over the sustainability initiatives into other brands. For more info, click here to read the official press release.
1 comment:
I can't wait to see those eco-friendly shoes at Payless.
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